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About Matchday

Matchday builds games for ⚽️’s 5 billion fans. Join a team that has scaled products to hundreds of millions in revenue, exited multiple companies, has unrivaled DNA in the football space, and backed by top investors. Learn more here.

About the Role

In this foundational role, you will be responsible for all things growth marketing at Matchday which means clearly communicating what our games are about to our target audiences, and devising and executing campaigns focused on user acquisition. Creative thinking, crystal clear communication and data-informed decision making are all key attributes of this position. Our focus on mass casual sports audience means we have a mobile-first focus, though other platforms will also be important as we ship new category-defining games. This is the opportunity to bring new exciting games for football’s 5B fans, working with AAA licenses such as FIFA & FIFPRO, and bring together the worlds of gaming, sports and web3 to delights fans around the world.

This is a remote-first position based in Europe or in the US, with monthly travel to our Studio HQ in Barcelona to jam with other members of the Matchday team. This role reports into the Chief Gaming Officer, working collaboratively with all studio leads across Art, Design, Engineering and Community.

What You'll Do

• Plan and execute marketing campaigns to promote the Matchday games
• Defining the target market (which players might be potentially interested in playing the game).
• Planning game marketing strategy to reach our target audience of 5 billion football fans across men and women.
• Messaging of key game features, and coordination of all marketing assets across channels including videos, blog posts, social media posts, dev AMAs etc
• Work closely with Community, Growth and PR team.

You Have

• 5+ years of game marketing experience
• Mass casual and mobile focus is key
• Structuring and managing UA campaigns
• Metrics driven and iterative approach to campaign design
• Audience research working closely with community lead
• Passion for building great consumer products
• The ability to be relentlessly resourceful
• Great communication and collaboration skills with partners and stakeholders
• A reputation for being self-directed and self-motivated
• Empathy for users, and sharing experiences that delight them